I believe everyone craves power, whether that power be in the form of compelling conversation, money, strength, propaganda, physical attractiveness or any other form of communication (I personally believe propaganda is the only form of communication. but that is beside the point.).

I also believe Mind Control to be the ultimate form of power in society. Whether it is money that is used to control the mind of a checkout assistant to allow you to leave a store with goods, without being stopped, or witty conversation being used to control the mind of someone so they have a higher regard of your conversation skills, or wether it be the use of nuclear weapons to control the minds of people who might want to gain power over you.

Yes, I believe everyone craves power, whether it be to dominate the world, or to implement world peace and harmony. (which is also world domination, by imposing your ideals of world peace and harmony on people who may not wish it.)

Power is the ability to shape our reality into that which we want. Mind Control is the power to shape the thoughts and actions of others into doing what we want and thus shaping our reality into that which we want, within the limits of human capability. (unless you want to control the minds of all living creatures of course.)